Printing, like every other profession, has its terms and jargon that could be confusing to a newbie, due to its dynamic and always evolving nature.
It is pertinent for individuals and corporate bodies alike to have basic knowledge of these terms to avoid printing errors and to ensure consistency, both on-screen and paper.
To help you communicate effectively with your printer, Global Plus has put together seven printing terms you need to know;
Saddle stitching is a bookbinding technique designed to insert staples into the spine of folded printed materials such as booklets, catalogs, brochures, and manuals. The page count must be divisible by four, for saddle stitch binding to be employed.
The smaller sizes of paper, such as A4, derived by cutting down the 'parent' sizes used by commercial printing presses. Each parent size is twice the area of its size (A3 is twice as big as A4).
Not to be confused with cut size, Trim size is the dimension of a printed page after any excess edges have been cut away(trimmed).
Die cuts create custom shapes and designs for labels. It is an easy way to add a 'reveal' element to your print packaging.
The texture of any paper. Embossed finish presses a pattern into the surface of the paper; matte papers have a dull surface well-suited to text.
Pre-flighting is the process of checking a design file for errors and flagging them to ensure all loose ends are tied, before sending it to print or final production.
These are the colors used for four-color processing: Cyan, Magenta, Yellow, and Black. The other is RGB: Red, Green, and Blue – the colors used in RGB are not achievable in CMYK. Therefore, it is best to use CMYK while creating print designs. Take note, while sending your job in the agreed format, to avoid discrepancies in colors.
On a final note, you can save your artwork in various file formats (EPS, Adobe PDF or CorelDraw), but check with your printer to know their preferred specification.
At Global Plus, we offer proofreading services to correct typos, use the right fonts, and font sizes that will not be lost when the design moves from pre to post-press. Click here to see the services we render.
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